Digital­ Business­ School­ @ HfWU

Global Lead Cloud, Digitalization, Data Architecture and Operations
Daimler Truck Financial Services GmbH

"The M.Sc. Digital Business Management program at HfWU (Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen) is already providing me with valuable skills for the digital transformation of companies and in the critical areas of data digitalization and Artificial Intelligence. The high practical relevance of the individual modules is particularly noteworthy, especially through the project work, which is developed together with fellow students and enables direct application of the theoretical content in real-world use cases.
I am genuinely impressed by the program's forward-thinking curriculum and the engaging faculty who bring real-world expertise into the classroom. I am happy that I opted for the M.Sc. in Digital Business Management at HfWU and am confident that it will equip me with the knowledge and capabilities to drive significant impact in senior leadership roles focused on digitalization, data strategy and AI."

Technical Support Specialist
GetAroundKrakow

"Studying the MSc Digital Business Management was a great decision — the program is highly practical and aligned with today’s evolving, tech-driven business landscape. The modules are digitally focused and taught by industry-experienced professors, making it ideal for anyone looking to stay ahead in a world shaped by AI and automation."

Corporate development and timber marketing 
Forst BW

"I appreciate the practical relevance, the wide and broad view of the bigger picture and the ongoing reference to my work in the forest. For me as a forester, technical details are irrelevant, I want to get an overview! Because digitalisation affects us all."

BOWA MEDICAL
Head of Academy - Learning & Training

"The MBA in Digital Management, Marketing & Sales provided me with valuable skills for the digital transformation of companies and in the areas of strategic marketing and sales. The high practical relevance of the individual modules is particularly noteworthy, especially through the project work, which was developed together with fellow students and enabled direct application of the theoretical content in real use cases. I am happy that I opted for the MBA at the Digital Business School and was also able to take advantage of the opportunity to obtain a double degree in ‘Digital Business & Leadership."

DEKRA SE
IT Controlling

"As a student of the MBA Digital Management & Analytics programme, I appreciate the strong practical relevance of the topics that I find in my everyday professional life. I am particularly impressed by the topicality of the content, especially with regard to digitalisation and the increasing spread of artificial intelligence in the working environment."

Volvo Cars
Business Development Manager

"The last 2 years have flown by - in autumn 2020 I started the Digital Management and Marketing course. During this time, I have worked with interesting people as part of the MBA programme. I also learnt a lot about innovative topics and was able to try them out using practical use cases. From start-up ideas to the development of chatbot concepts - every module was really great! Thanks to the lecture times at the weekends, the programme was also easy to combine with my full-time job. I am delighted to have made the decision in favour of the MBA at HfWU. The programme has not only helped me enormously professionally, but also personally!"

eco2nomy
Project- & Partnermanagement

"Choosing the MBA Digital Management & Marketing programme was the best decision I made as part of my professional development. I particularly like the generalist and holistic view of the digital ecosystem in order to understand and analyse the effects of digital transformation. The MBA has opened my eyes to the upcoming hurdles and tasks of digitalisation. I have learnt the tools to develop and apply strategies for a successful and sustainable transformation. Whether culture or technology."

CARIAD
Senior Project Management Specialist

"Why did I choose the MBA Digital Management & Marketing programme at Nürtingen-Geislingen University (HfWU)? Quite simply: extra-occupational, extremely application-oriented and future-oriented courses as well as convincing lecturers from the field at a renowned university, which enable me to work full-time without compromise and maintain my work-life balance, while at the same time qualifying me for new areas of responsibility and higher-value activities in order to prepare me for the next step in my career."