This study was prepared and executed by students who took the International Marketing Research class. The report summarizesthe results of the International Marketing Research Project carried out at the University of Applied Sciences Nürtingen-Geislingen in winter semester 2009/2010. The students' tasks were as follows:

  • Secondary data analysis
  • Developing the questionnaire
  • Pretesting the questionnaire
  • Online Survey
  • Going online
  • SPSS Analysis
  • Research Report.
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