International Insights: KSK Visiting Professor Connects Students in a Real-Life Marketing Project Between Germany and Mexico
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Erstellt von Britta Boßmeyer
Our KSK Visiting Professor Marco Rivera from our Partner University Universidad Panamericana (Mexico) is currently part of our International Marketing Project class. He initiated contact with the company “Empacadora San Francisco” a Mexican company considering entering the German – or even broader European – market with their packaged meat products.
The teaching team, consisting of our part-time lecturer Dennis Köhler and Prof. Dr. Iris Ramme, will soon travel to Mexico to meet the Mexican students who are also working on this project. With this class format, we make sure that the students work on a real-life case and that they gain intercultural experience.
