11th Nürtingen Talks on International Management

Marketing and Business Development in a Global Context – Opportunities and Challenges

Organizer: Prof. Dr. Erskin Blunck, Prof. Dr. Carsten Herbes, Prof. Dr. Iris Ramme

Lecturer: Christian Oltzscher, Chief Sales and Marketing Officer, TTS Tooltechnic Systems AG & Co. KG

CI2 111, Vortrag - “When nobody has been waiting for you - How to build a brand in the US as a foreign company”
Stucksaal, Umtrunk