Publikationen Holger Braun

2026

Braun, H., Venus, T., Rilling, B., & Herbes, C. (2026). "Is the garden green? The paradox of consumer motivations for gardening and substrate preferences" , Ecological Economics , 2026 (249), 109090.

DOI: 10.1016/j.ecolecon.2026.109090

Santiago, N. D. J., Braun, H., Rilling, B., Herbes, C., & Venus, T. E. (2026). "Sustainability signals: The role of heuristics in consumer preferences for peat alternatives" , Journal of Environmental Management , 402 , 128980.

DOI: 10.1016/j.jenvman.2026.128980

2025

Rilling, B., Braun, H., Herbes, C., Sparke, K., Kleih, A., & Lehberger, M. (2025). "Brand, color, price or peat - what drives consumer decision preferences for potting soil? A mixed-methods approach among German gardeners" , Scientia Horticulturae , 114423.

DOI: 10.1016/j.scienta.2025.114423

Braun, H. (2025). Eye-Tracking Experiment zur Erforschung des Einkaufsverhaltens von Verbraucher*innen bei Blumenerden.

2024

Braun, H., Herbes, C., & Rilling, B. (2024). "Den Torfausstieg gut begleiten" , DEGA Grüner Markt , 2024 (05/06), 40 — 43.
Braun, H., Apfel, D., Rilling, B., & Herbes, C. (2024). "On the irrelevance of (peat-free) substrates - Qualitative insights into the social practices of hobby gardeners in Germany" , Cleaner and Responsible Consumption , 14 , 100201. Elsevier .

DOI: 10.1016/j.clrc.2024.100201

2023

Braun, H., Apfel, D., Rilling, B., & Herbes, C. (2023). Supplementary material to: On the irrelevance of (peat-free) substrates - Qualitative insights into the social practices of hobby gardeners in Germany.

Weitere Publikationen und Konferenzbeiträge

Braun, H., Rilling, B. (2024), Wie entscheiden Gärtner*innen beim Blumenerdenkauf? - HOT Eyetracking-Studie, in H&K aktuell (Q4/2024), abrufbar unter: https://www.kompost.de/publikationen/hk-aktuell

 

EUBCE 2026, (21.05.2026), Market transition towards a biobased future - Peat reduction in German hobby gardening - Opportunities and challenges from a consumer perspective, Visual Presentation, The Hague, NL

 

8TH DOCTORAL COLLOQUIUM BIOENERGY & BIOBASED PRODUCTS, (10.09.2025), Peat reduction in hobby gardening - Perspectives of hobby gardeners from gardening to product decision, Oral and poster Presentation, Universität Stuttgart, Stuttgart, DE

 

Growing Media 2025, (08.09.2025) Consumer decisions on potting soils – What is important and what is seen? - an eye-tracking study, Oral and poster Presentation, HSWT, Freising, DE

 

EUBCE 2025, (11.06.2025), Does Green Action Follow Green Motivation? Insights From Peat-Free Hobby Gardening, Visual Presentation, Valencia, ES

 

Braun, H. (02.06.2025). Der Publikationsprozess von Forschungsdaten - Herausforderungen und Lösungsansätze aus der Praxis. Forschungsdatenmanagement-Forum: Effizienter Umgang mit dem eigenen Datenschatz - Datenmanagement für Forschende an HAW (FDM-Forum), Stuttgart. Zenodo. https://doi.org/10.5281/zenodo.15607746

 

Braun, H. (02.06.2025). Publizieren von Daten - Workshop. Forschungsdatenmanagement-Forum: Effizienter Umgang mit dem eigenen Datenschatz - Datenmanagement für Forschende an HAW (FDM-Forum), Stuttgart. Zenodo. https://doi.org/10.5281/zenodo.15607718

 

7TH DOCTORAL COLLOQUIUM BIOENERGY & BIOBASED PRODUCTS, (24.09.2024), What is important? What is perceived? What is seen? – The interplay of different factors in consumer decision making on potting soils - an eye-tracking study, Oral and poster Presentation, DBFZ, Leipzig, DE

 

EUBCE 2024, (26.06.2024), What is seen and what is perceived? Consumer decisions on potting soil – an eye tracking experiment, Oral Presentation, Marseille, FR

 

SCORAI-ERSCP-WUR 2023, (07.07.2023), Gardening without peat – Qualitative insights into the social practice of gardeners in Germany, Poster Presentation, Wageningen, NL