Direktorin für Internationale Hochschulangelegenheiten, Professorin für Marketing und Marktforschung // Director International Affairs / Professor of Marketing and Marketing Research
Campus: CI10 346
Sigmaringer Str. 25 72622 Nürtingen
Office hours: siehe neo

Personal Data

1961 born on May 13th in Dortmund

Education and Qualifications

1980 Abitur (secondary education)

1986 Graduation with a "Diplom" in Economics at University of Dortmund (tertiary education)

1989 Doctor Degree at University of Dortmund

Professional Training and Experience

1986 - 1989 Research Assistant at University of Dortmund

1989 - 1992 Management Trainee at Deutscher Bücherbund in Stuttgart, later Head of Marketing Research, then Head of Direct Marketing

1992 - 1997 Head of Marketing Research and Product Marketing at Landesbausparkasse Württemberg in Stuttgart

since 1997 Professor of Marketing and Marketing Research at Nuertingen-Geislingen University

1999 - 2000 Associate Dean of Faculty "Funktionelle Betriebswirtschaftslehre"

2001-2015 Member of the University Board of Governors, Vice Chair

2001-2010 Coordinator for International Affairs

2004 Guest professor during Summer School at California State University, Fullerton (USA)

2004 Teaching Award of Land Baden-Württemberg

since 2010 Director of Internationa Affairs

2015 Research semester and guest professor at Aix-Marseille Université (France)

Research areas

Marketing Research, Sustainable Marketing, Direct Marketing, Customer Satisfaction, Csutomer Retention, Service Quality