Nürtingen-Geislingen University offers at its campus in Geislingen the innovative and practice-oriented bachelor degree program Automotive Business. It leads to the degree Bachelor of Arts (B.A.).

The industry-specific challenges along the entire automotive value chain including suppliers, manufacturers, retailers and automotive-related financial services emerge from strong competition, internationalization and permanently changing laws.

This degree program is designed to meet the increasing demand of academically highly qualified employees for the automotive business. The graduates will have a process-related and integrated understanding of the entire automotive supply chain. With their comprehensive knowledge and holistic understanding of management processes they are able to help solve automotive-economic tasks and problems.

Organization and structure of the degree program

1st - 4th semester: Basic study
Automotive

• supply chain processes
• market and sales structures
• procurement & logistics
• information and communication systems
• automotive engineering
• legal basis of automotive sales

Management

• business administration
• accountancy
• economics
• economic policy
• operations research

Key Skills

• market research
• statistics
• project management
• business computing
• business English
• cross-cultural competence

5th semester: Internship

6th and 7th semester: Focus Study

• marketing & distribution
• marketing process
• service management
• business management
• case studies

Highly qualified graduates can apply for the master degree programs (M.Sc.) Automotive Management or Leadership. These 2 master programmes are offered at the Geislingen campus. The duration of studies is 3 semesters each.

Language of Instruction

Lectures are primarily instructed in German. For more information about the degree program and the curriculum please turn to the German site.

For classes taught in English please refer to our English Course Catalogue.